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Now opens a beta version of the Yandex Islands . This is a program with a new interface and interactional answers, which are configured to simplify people solving their problems.

We will open access to beta gradually: today everyone who requested access to IT after the declaration of the platform in May wish originate receiving their invites.

Connected this occasion, particularly for Habr, we interviewed the capitulum of the Ostrov project Taras Sharov. He talked about the principles and story of the platform, too as why Yandex started such a serious update in the form of seek results.

Hi Taras. Tell us what the "Islands" platform is and why we are returning to this topic now.

Islands are a product, a platform, and an user interface. At YaC / m, we talked close to the weapons platform. Today we open a beta in which we launch the "island" interface and a number of interactional answers. Everything that we are doing right now is rightly detected as a production that exists on three platforms: desktops, tablets and mobile devices. So entirely the solutions that we are currently ready to present in our beta will work everyplace.

How did it come about that you became the leader of this project?

It clad past accident. Approximately a year and a uncomplete agone, we started a project that was supposed to move out restrictions that could interfere with the farther development of the functionality of the search page. The visualize was made away from the main search and developed in a way as a startup at heart Yanex. We had an thought that we gradually developed. First, an internal prototype appeared, without design. Then we created the initiative variation of the design and launched it connected yandex.com. We looked at the primary results, used it ourselves, made some conclusions and started on the job on the second version. At this detail, we birth already developed the first principles that concerned blocks along the output and what the interface should contain. And somewhere in the period of the endorse approach, we had a product idea that interactive answers can be improved not only by our forces, only also by the webmasters themselves. So during the 3rd approach, we already worked with the fact that the platform is designed specifically for webmasters, that is, for the crowdsourcing development mode.

You talked about the interactivity of the answers. Tell me what butt be cooked on the page with look results?

During the announcement, we talked nigh three basic ideas. The first is the forms that we draw directly on search results. The second is the key part of the answer we receive from capacity sites. And the thirdly - transactions directly happening the issue. At the second, we are launching the one-third stage, i.e. forms happening our extradition.

Webmasters could attempt to create islands for their sites from the moment they announced along YaC / m. Tell me, how many examples were collected in two months?

The reply exceeded our expectations. The sandbox, which we launched simultaneously with the promulgation, acceptable several thousand webmasters who created their test islands. After we all looked through and through them, removed the duplicates, removed the entirely broken options, we got a few hundred rattling groovy solutions. We started to exercise approximately of them and plan to move further on this list.

And how do we decide which islands will be extradited?

At the instant, we are doing this, as they say, manually, because, happening the one hand, we need to better understand the of necessity of users, and connected the other, the needs of webmasters. In the future, we architectural plan to formulate discerning rules and automatize the process thusly that the islands can glucinium launched in large volumes.

You aforementioned that the appearance of the islands was formed gradually. Differentiate me how it clothed that they take care on the nose like that in the end.

Studying our personal answers, the piece of the data, we came to some kind of composite model. It contains an early part of the answer, our classical answer, within which we can highlight its key part, and the projected solutions, which Crataegus oxycantha already be in the form of some off-the-shelf solutions, or in the form of an interactive form.

If we talk about the appearance of the interactive variant, then the webmasters WHO created several thousand islands helped us a lot. It was very acceptable cloth for studying: later seeing all this, we understood how to forge the offse guides for creating islands.

Do the interactive answers in some way affect Direct? For case, will some elements of interactivity appear in it?

Straightaway we are in the first place engaged in the user part, so that users receive convenient answers that assistance them reduce the time to resolve the problem. We will deal with monetisation aft this. Merely in general, we do non exclude that the islands will appear in Upfront. We forever assumed that Direct is also partly of the user's response to his request.

Umpteen webmasters are afraid that the Islands leave rob them of traffic. We have already talked very much astir this, but replicate again: what volition really happen?

The better Yandex, within the framework of vertical services, does a hunt or selection tools, the improve information technology becomes for partner sites that participate in that and receive targeted traffic. This is confirmed by every last our experience: Marketplace, Auto, etc. In addition, reciprocal answers help solve the problem (take the first dance step towards a solution), but not substitute the site with Yandex.

And wherefore serve non we generate the islands ourselves, and the webmaster decides what the island will be at his site, and whether it will exist at all?

This is our philosophy - participation in this platform is purely self-imposed. The second reason is that no one better than the webmaster himself deeply understands the meaning of his land site. And the third is further support and development. The webmaster, having created or s kind of interactive island, will cost concerned in further development, improving, etc.

They asked a lot most whether the islands would affect the ranking. What can you state active this?

The islands do not immediately affect the ranking. If they are able-bodied to switch anything, then in the long-handled run. This means that if you have created a unfeignedly convenient island that solves a human problem, the user bequeath prefer your answer to whatever another. In the long-wooled run, this Crataegus oxycantha affect the fact that it is your answer that bequeath begin to rise in SERP.

And how did we sympathise that the answers in the format of the islands leave be useful to people?

We conducted a series of studies in our laboratory. What we did: we invited two categories of users, one of which is young people, and the second is in-between-aged users. All of them were shown the old page of search results and the new ane and set specific tasks.

We measured the positions of the first-class honours degree and forward clicks, the time before these clicks, assembled maps of views and the trajectory of altering attention. Besides, in an open questionnaire mode, they talked with the great unwashe about the feelings they experienced using the new issue.

And what results did you get?

Original, both categories of users work more efficiently with the new SERP. The second - in my opinion, this is real cool - to the direct question: "Induce you not noticed, maybe something has altered in the interface?" - people did not pay up aid that IT denaturized. That is, we coped and so well with the task of maintaining habit, that people did not notice the switch.

I likeable how mass use the new left column, which switches the verticals. This is a parvenu invention element, but it is so organically integrated into the gross new issue that populate use information technology mechanically. Moreover, when they snatch their hand and ask what they ingest done nowadays, they answer: "What, what, I've returned to hunting." In my opinion, the fact that people immediately start victimization something new is a very reputable result.

One of the notable changes for many was that the site icons affected to the right. Tell me, what were you guided past when you definite to do this?

This is our next interface experiment. We want to give meaning to any element that is on the search results page. To translate what I'm talk near, you pauperism to compare the old design with the new. In the old design, the favicon largely plays the role of a certain bullet in the list, focusing happening which, the person begins to read the snippet. In the newfangled interface, we welcome the favicon to personify a bespeak that really means something to the user. Therefore, favicons are now shown not for all sites, but for those that lavatory really supporte the user. And simply so that people cease to comprehend them as bullets, we carried them to the right.

It turns out that this is the very concept of the "relevant interface" that you spoke most at the May Islands demonstration? Tell us more or so IT.

Good. Look here: animation does not get on easier. The Internet universe is expanding, the count of services is accelerando - Yandex itself managed to develop about six dozen. When you ask anything most a search, we mix in for you the results that you find on the Internet with the results that you conventional from our ain services. What did we lack to physical body? We wanted to build an user interface that will help break down your request into subtopics and services that can very respond well at that moment. This melodic theme lies in the interface that we were trying to build. That is, you ask round, and he "prints out" to you some knowledge that he knows about your request and nothing but this. That is, when you transfer the request, the interface changes completely.

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GET Yandex Islands Beta: "We want to give meaning to any element on the search results page" / Yandex Blog / Sudo Null IT News FREE

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