GET Amazon bought Twitch video streaming service for $ 970 million / Sudo Null IT News FREE
Since the spring of this year, there undergo been rumors that Google is sledding to buy Twitch service for one billion dollars. Just now IT turned out that Amazon outperformed a contender and managed to have a purchase for itself. The information is officially confirmed by representatives of both parties.
The Twitch.TV project is intended for broadcast medium game telecasting and streaming e-sports tournaments; it was launched in 2011. According to the company, the site is visited monthly by 55 million visitors (daily audience of 7 million) and another cardinal uploads videos. The average time on the site for each visitant is about 2 hours a day. The Twitch.TV project in its niche is a real competitor to YouTube.
Buying Amazon once again shows how key reckoner games are in people's lives. For example, final stage October 32 million people watched the broadcast of the League of Legends tournament through and through various streaming services. This is more than the audience of the final episodes of the series Breaking Bad, 24 and Soprano sorbed!
Twitch.telly is the fourth largest dealings generator among all Land sites, it is second only to Netflix, Google and Apple, reported to statistics from DeepField Inc. In comparative terms, Twitch generates about 2% of U.S. Cyberspace traffic (during crest hours).
Insiders sayGoogle really negotiated the purchase of Twitch in May this year. But Twitch owners hired Wienerwurst Quattrone, a star negotiant who represented the company to all potential buyers and arranged for a screen of absentee auction. As a result, we managed to sell the company at the maximum price.
Google representatives do non notice connected the deal. It is believed that the company refused to purchase the service payable to the threat of antitrust probe . The antimonopoly committee could only veto this spate, since YouTube already occupies a leading position among television services on the Internet.
Amazon plans to tone up its position in the advertising food market with Twitch.tv. Advertisers pay an average of 85% Thomas More than the average market value for advertizement on Twitch channels, overpaying for access code to an audience of young educated gamers.
The deal is not limited to $ 970 billion. Amazon promises to pay an additional fillip of more than $ 100 cardinal if Twitch reaches the target area.
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GET Amazon bought Twitch video streaming service for $ 970 million / Sudo Null IT News FREE
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